A quiet crisis is brewing in modern households, and it has nothing to do with typical teenage rebellion. Sociologists are ...

Gen Alpha's influence on their parents spans a wide range of categories.

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

For years, it seemed news outlets were fixated on the millennial generation (aka Generation Y) and the many items and industries it supposedly “killed.” Before that, there was Generation X, aka “the ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Add Yahoo as a preferred source to see more of our stories on Google. Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years ...

If you’ve been teaching for a while, you’ve probably noticed how your learners are no longer the same. Their habits, focus, and expectations have shifted. What worked a decade ago — worksheets, long ...

The following is an excerpt from “Reaching Generation Alpha: A Ministry Guide for Discipling the Church Beyond the Screen,” ...